About Us

A little corner of Seoul, brought to you

We’re two siblings, opa (오빠, brother) and unnie (언니, sister), born in Seoul and raised in the Netherlands. K-beauty has been part of our lives for as long as we can remember.

Our Umma (엄마, mom) was all about skincare - sheet masks in the fridge, serums lined up like trophies, tapping skincare on the face rather than rubbing.

Growing up, every time we visited Seoul, we’d stock up on the best that Korean beauty had to offer, only to return home and realize that nothing in Europe even came close.

Now, K-beauty is having its moment here, and we love to see it. But let’s be real…it’s a lot.

So many brands, so many new ingredients, so many trends... Where do you even start?

That’s why we started this.

Carefully and exclusively curated from Seoul so you get that effortless, healthy glow, just like our Umma taught us.

Company Values

  • Excellence

    Founded in 2025 by two siblings from Seoul, we integrate authentic Korean skincare traditions into every aspect of our operation. Drawing on personal experiences and cultural insights, we deliver curated solutions that reflect the best of K-beauty heritage.

  • Trustworthy

    We’re committed to authenticity and outstanding service, ensuring each product meets our rigorous standards for quality and efficacy. By partnering closely with our trusted brands, we guarantee that every item is selected for its effectiveness and value.

  • Community

    Our community of Chingus is at the core of everything we do. We aim to foster an inclusive, supportive environment for both skincare novices and seasoned enthusiasts, encouraging open dialogue, shared learnings, and ongoing collaboration. Our offerings evolve with direct input from our valued Chingus.

  • Innovation

    With restless creativity and ambition, we continuously explore new horizons. Our dedication to continuous improvement enables us to expand the boundaries of what a beauty retailer can offer, ensuring our customers have access to industry-leading products and experiences. We strive to keep our audience inspired and engaged at every turn.

Join the Seoul Beauty Shop Community

@seoulbeautyshop_official